About PAC Australia

PAC Australia makes real connections between the performing arts and audiences, and between Australian communities and their stories. We do this by collecting, unpacking and sharing the latest thinking and innovation in the arts, with Australian performing arts presenters and creators.

It’s all about making personal connections, developing best practice and providing leadership for, and on behalf of, PAC Australia members.

If we had a creed it would probably be this:

The future of presenting must be bound by a mutuality of purpose, which recognises that our success or failure must be shared. No artist, presenter, or manager works alone. No audience and community experience art without the collaborative efforts of artists and arts organisations. No successful presenting occurs without the community as context.

[Keen and Rhodes – An American Dialogue]


Quite simply, our efforts are focussed on supporting the industry and it’s partners to tell more stories, to more people, in more relevant ways.




Our Vision is that all Australian communities are connected to stories that shape and reflect their lives, their culture and the places in which they live.

Our Purpose is to unlock the potential of performing arts presenters and creators to transform and expand opportunities for audiences across Australia.




Connection – We connect performance makers and presenters to create shared understanding and mutually beneficial outcomes that support the presentation and mobility of performing arts activity.

Leadership – We identify key industry issues and set the agenda to progress those issues, both independently and through collaborative action with strategic partners. We promote the value, and advocate for the needs of people and organisations in the performing arts industry.

Best Practice Development – We provide information to help individuals and organisations in our membership develop best practice in presenting and audience development.




Our 240+ members include arts centres, independent producers and producing companies, festivals and performing arts consultants, agencies and funding bodies. Annually PAC Australia members present in excess of 64,000 events, with over 12 million attendances.

PAC Australia members have the lobbying and advocacy power of Australia’s national performing arts peak body behind them when needed and in front of them leading the way with national strategic initiatives.




The performing arts landscape is changing and we want to make sure we’re ahead of the curve.  With that in mind we’ve recently undertaken a review of our strategic plan. Most importantly this will:

  • Focus our efforts and maximise the use of our resources to benefit members.
  • Ensure long-term sustainability of the organisation, and
  • Strengthen our support of the subsidised national touring network.


Based on our review, the very positive feedback over many years about the Performing Arts Exchange [PAX], and our annual national conference, we came to the clear conclusion these two major events are entirely central to who we are, what we do and what our members want.

To that end, we arrived at this…



With the national gathering of PAX and the conference at the core of our business we also recognised it was timely to give it a new identity that better reflects the myriad of connections, relationships and learnings that happen over the event’s four days. PAX and the conference were merged in 2020 as the Australian Performing Arts Exchange [APAX].

We’re listening to the sector and our members about what’s valuable and we’re taking action.

Click here to download our Strategic Plan Summary.


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Australian Performing Arts Exchange