the-Ninth-Wave

The Ninth Wave by The Farm and Co3 Contemporary Dance. Photo by Jess Wyld.

Festival of Outback Opera

Festival of Outback Opera by Opera Queensland. Photo by Glenn Hunt.

Auto Cannibal

Auto Cannibal by Australasian Dance Collective and Beijing Dance LDTX,
Choreographed by Stephanie Lake. Photo by Jade Ellis.

Zoom

Zoom by Patch Theatre. Photo by Matt Byrne.

Trash Talk

Trash Talk by The Strangeways Ensemble. Courtesy of Merrigong Theatre Company.

So long suckers 2

So Long Suckers by Yirra Yaakin Theatre Company. Photo by Simon Pynt.

Curious Legends

Curious Legends

Black Cockatoo

Black Cockatoo by Ensemble Theatre. Photo by Prudence Upton.

Whoosh

Whoosh by Sensorium Theatre. Photo by Peter Foster.

River Linked Live Virtual Concert

River Linked Live Virtual Concert. Photo by Abram Rasmussen Photography.

HOTA Home of the Arts

HOTA Home of the Arts. Courtesy of venue.

The Butch is Back

The Butch is Back by Reuben Kaye. Photo by Rebekah Ryan.

The Advisory Board for the Arts

In 2024 PAC Australia is partnering with The Advisory Board for the Arts to provide access for PAC members to participate in two unprecedented global studies around audience attendance and attracting and retaining staff. These global research projects will provide both national and international insights into crucial business aspects for Australian performing arts organisations.

The Advisory Board for the Arts is the largest, global network-based learning organisation in the cultural sector today. Using networks, research capabilities, and expertise, the Advisory Board for the Arts bring together the best ideas from around the globe to help organisations find breakthrough solutions and achieve lasting success.

Driving Attendance

PAC Australia members will have the opportunity to participate in an unprecedented global study, “Driving Attendance”, to understand the marketing factors that lead to higher ticket sales. The Advisory Board for the Arts will deploy a survey of marketing resource use, activities and other behaviors in order to assess quantitatively the marketing drivers behind healthy attendance in Australia.

Indeed, many arts organisations are discovering that most of the patrons that are going to come back have come back already. Even organisations with healthy audiences right now are facing challenging budgeting environments, so the need to build a new base of customers and to increase attendance by casual audiences is acute.

This is the Advisory Board for the Arts’ 2023 Signature study, currently being deployed globally. Participating PAC Australia members will receive results and insights specific to the Australian market, as well as a benchmark of the Australian market against global peers. The findings will be presented and workshopped during a dedicated day-long session during ISPA Perth in April 2024 and through webinars.

 

In summary, Driving Attendance is recuiting for participants in December 2023 & January 2024:

  • It is a free research project for PAC Australia members.
  • Participating organisations need to be those who directly market, and sell tickets, to their audiences.
  • Findings will be applicable to organisations of all sizes and locations.
  • The more who participate, the better the results, so we will also be reaching out to non-PAC members who will pay a fee to participate.
  • We have prepared a brief video with the team from the Advisory Board for the Arts to explain more – you can check it out here. (Password if prompted is q*R*968k )

 

To participate:

  1. Designate a point person in your organisation with access to your marketing budget, sales data, resourcing and practices.
  2. Let us know who they are here: https://apaca.formstack.com/forms/drivingattendance
  3. They will receive a survey link directly from the Advisory Board (including a detailed survey preview) which will take about two hours to complete.

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The Compelling Employment Offer

At a time when the labor market is heating up, arts organisations must find ways to resonate better with the needs and expectations of employees in order to build employment offers capable of competing in a tight labor market.

PAC Australia members will have the opportunity to participate in the “Compelling Employment Offer”, the world’s largest ever survey to understand what staff want from their employers. The Advisory Board for the Arts is using conjoint analysis (also known as trade-off analysis) in order to give arts leaders a much clearer picture of what employees want, and what they are willing to trade off in order to get it. The results of conjoint analysis gives employers a map for deploying available resources to create the most compelling employment offer possible.

Participating PAC Australia members will receive results and insights specific to the Australian market, as well as a benchmark of the Australian market against global peers. Members who wish to receive a customised analysis of the employment preferences of their staff, including breakdowns based on demographic factors (e.g., ethnicity), organisational factors (e.g., department), and talent factors (e.g., tenure), will be able to do so for a fee or for free as part of their Advisory Board for the Arts membership.

The findings will be presented and workshopped at a dedicated day-long session during APAX Melbourne in August 2024 and through webinars. Members who wish to participate must express their interest by 16 February 2024, in anticipation of taking the survey between March and May 2024.

To stay up to date with PAC Australia projects and initiatives, subscribe to our e-news.

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